This textbook chapter reviews the components of compensation packages,
focusing on the changes brought about by economic changes.
INTRODUCTION
In the 1980s, the U.S. economy underwent a
transformation. Foreign competition and a national recession forced U.S.
organizations to make drastic changes in order to survive. The 1980s
spelled the end of the Old Economy. Middle management positions
were eliminated in corporate downsizing; this process called for the
number of employees in the work force in order to reduce or eliminate
inefficiencies or duplication of efforts. Companies stopped guaranteeing
employees life-long careers in their organizations, and employees began
jumping ship rather than stay with companies where they would not be
promoted. Employees began negotiating for their pay individually, and
union influence declined. Then small, leaner organizations began to
emerge. These smaller organizations formed the basis of a New Economy,
with new pay policies.
This chapter examines the pay practice
differences between Old and New Economy organizations. Then, it looks to
the future of compensation, as the United States deals with a Soft
Economy.
NEW ECONOMY VS. OLD ECONOMY
The single largest difference between Old
Economy and New Economy organizations is their definition of the
workplace.
Old Economy Organizations
Old Economy organization are traditional and
stress internal job structure. They systemize the workplace and
compensation programs. Old Economy organizations rely heavily on job
analysis and job evaluation when setting pay. (See Chapter 14.) They
create highly differentiated wage structures, in which only management
enjoys perquisites and stock options.
New Economy Organizations
New Economy organizations are less
structured. They do not set pay based upon the internal labor market
(what other employees in the company earn). Instead, New Economy
organizations base pay on what competitors (the external labor market)
pay.
At the same time, pay among employees is less differentiated. Often,
every employee from the mailroom to the Board Room gets to participate
in stock option plans.
They are also smaller and leaner. Fewer
employees do more tasks and have a greater breadth of responsibility.
COMPENSATION OBJECTIVES
All compensation elements exist to achieve
some purpose. A review of compensation practices for New Economy
organizations as compared to Old Economy organizations includes a review
of the following compensation objectives:
-
Competitiveness
-
Motivation
-
Administrative Effectiveness
-
Cost Control
-
Internal Equity
-
Cost Benefit Efficiency
-
Tax Considerations
-
Capital Accumulation
-
Social Concern
-
Government Compliance
Competitiveness
Organizations often cite "paying
competitively" as their primary compensation goal. New Economy
organizations do not appear to be as concerned over matching going
average salary rates as their traditional counterparts. Instead, New
Economy organizations compete with incentive and variable pay (gain
sharing
plans, profit sharing, stock option plans that extend down into the
lower ranks, etc.).
Motivation
Many organizations utilize compensation as a
means to shape individual and group behaviors. While the Old Economy
counterparts stress the merit of the individual's achievement and reward
for both merit and individual production, the New Economy organization
is far more likely to reward the total organization and the team
responsible for an achievement (rather than a few select key
individuals).
Interestingly, New Economy organizations
utilizing team sharing pay practices do not tend to use formal
performance appraisals. (Performance appraisals appear to alienate both
the bottom 20% of a work population and the top 20%, leading to a
similar exodus from each group.)
While Old Economy organizations stress the
merit of individual achievement, New Economy organizations are more
likely to reward team effort.
Administrative Effectiveness
Oftentimes, pay plans are utilized because
they are administratively simple and inexpensive. Administering base
salaries is much less complicated than benefits or incentives. The pay
plans used by New Economy organizations often appear unsophisticated
compared to the complex pay schemes of Old Economy organization
competitors. Simple, straightforward pay plans are the rule.
Cost Control
Compensation plans can also be designed to
ensure cost control. For example, sales compensation that is only paid
when profit or sales are achieved.
New Economy organizations appear to pay less
due to:
-
lower salary levels
-
higher retirement and health benefits
-
much higher equity compensation
Internal Equity
In Old Economy organizations, fairness in
pay has been a traditional value. Job evaluation plans oftentimes exist
solely because of this objective. New Economy organizations are far more
heavily influenced by the competitive marketplace, and oftentimes pay
little attention to this objective.
Cost/Benefit Efficiency
Governments can affect compensation
practices with tax laws, making certain types of compensation less
expensive than others. For example, U.S. rules relating to stock options
and Employee Stock Options (ESOPs). Lower salary levels, higher
benefits, and use of stock options translate into more cost effective
use of compensation dollars in New Economy organizations. Cash
conserving approaches are a reflection of many New Economy
organizations' working environments.
Tax Considerations
Clearly, the use of stock options and
benefits require an understanding and appreciation of tax codes, but
rarely does one hear of this objective as being the driving force for
the use of any particular compensation plan in New Economy firms. This
is a change from previous decades within the U.S. and Canada, where Old
Economy organizations often found their compensation designs dictated by
tax accountants.
Capital Accumulation
A primary goal of several compensation
elements is the creation of assets and estates for managers or employees
(allowing employees to believe they are owners). Capital accumulation
has traditionally been the province of only management pay. This has
changed. New Economy organizations utilize both technology and stock
options or equivalents. Starbucks, Cisco, Microsoft, and Netscape,
followed by such stalwarts as Bank of America, have expanded the
participation in these plans to the mailroom.
In the 1990's, many workers were willing to
trade higher salaries at more secure and stable companies in exchange
for stock options in New Economy organizations. Due to the fact that
stock option programs required the employee to stay with the company for
a set number of years before vesting (receiving full ownership of the
stocks), these programs increased loyalty.
In many cases in the 1990's, employee stock
option plans created millionaires. In recent years, however, they have
proved a false promise for employees of the many software and technology
firms that have gone under. The market, according to Esther Dyson,
Chairman of EDventure Holdings, "was sending people the wrong signals by
promising them $500,000, $5 million or $50 million for a couple of
years' work."
Social Concern
Some compensation elements exist simply
because owners, management, and boards utilize social concerns in their
decision making regarding compensation elements. For example, long-term
disability plans.
New Economy organizations often appear to
have a concern for their human resources not shared by their Old Economy
counterparts. This is reflected in turnover statistics and compensation
plans pointed toward future (not present) compensation. Because the
Internet is available to many employees both at the office and from
their homes, organizations can communicate information that otherwise
might not be known. This allows New Economy organizations to communicate
both their plans and objectives more often and at less expense than is
done by Old Economy firms.
Matching Goals
The compensation plans used often depends on
the way in which an organization prioritizes these discussed objectives.
Oftentimes two are more objectives can be in conflict, making them
difficult to be achieved by a single compensation plan. Because no two
organizations have exactly the same goals, there is a diverse use of
compensation elements.
COMPENSATION ELEMENTS
The following components make up
compensation packages:
-
Base Salaries
-
Sales Incentives
-
Annual Bonus Plans
-
Incentive Plan Participation
-
Company Wide Benefits
-
Medical Plans
-
Dental Plans
-
Long-term Disability Plans
-
Life Insurance
-
Retirement Plans (Qualified and
Non-Qualified)
-
Stock Option Plans
-
Executive Perquisites
Base Salaries
A base salary is a fixed amount paid to the
employee. It can be determined as an hourly, weekly, monthly, or yearly
rate. The term wage instead of salary is also used in the
case of non-exempt (U.S.) or union employees. Salaries and wages account
for the majority of most organizations' total compensation expense.
Sales Incentives
Sales incentives are financial rewards
offered to salespeople for exceeding a sales goal. The goals that need
to be met in order for a sales person to receive incentive compensation
are specific and measurable. The incentive is usually paid in the form
of cash.
The basic categories of sales incentive
plans are:
-
Salary-only plans: employee
receives a base salary only, no commission
-
Commission-only plans: employee's
pay is based upon a set percentage of the total amount that he or she
sells
-
Commission-plus-draw plans:
employee receives a specified salary each payday. The total amount the
employee is paid on each payday is called a draw. Then at periodic
times (such as each quarter) the total commissions due the salesperson
are calculated. The draw is subtracted from the commissions due the
employee. The employee receives the remainder.
-
Salary-plus-commission plans:
employee receives a base salary AND a percentage of his or her sales
-
Salary-plus-bonus plans: employee
receives a base salary and a bonus that is tied to the employee's
sales performance
Annual Bonus Plans
Bonuses are lump-sum awards, given to
employees on a periodic basis (quarterly, semi-annually or annually).
The intent of bonuses is to reward employees for specific
accomplishments: employee performance, company performance, achievement
of goals, etc. Bonus awards represent extra income and an opportunity to
attain above-average earnings.
Incentive Plans
Incentives are lump sum payments that reward workers for productivity
above certain standards. Unlike general salaries or wages, incentives
are variable in cost and can be adapted to short-term circumstances.
Medical Plans
Group medical plans provide employees and their families with health
care benefits such as hospital rooms, surgeon and physician fees, and
pharmaceuticals. Employees typically become eligible for medical plans
with 30 hours of service a week. In some cases, part-time employees are
also covered. These benefits are typically received free of any income
tax liability.
Life Insurance
Life insurance insures human lives. In a
life insurance contract, the insurer agrees to pay a stipulated sum in
the event of the death of the insured or of a third person in whose life
the insured has an interest. In exchange, the insurance company receives
payments of a premium (usually at stated periods). Employees typically
become eligible for life insurance plans with 30 hours of service a
week. In some cases, part-time employees are also covered. Life
insurance benefits are typically received free of any income tax
liability.